Tuesday, August 17, 2010

ZAFA 2010 Set To Rebrand Africa Through Entertainment

The United Kingdom will again this year host the giant African Films Festival and Academy Awards (ZAFAA) 2010 at its third edition of the awards. The event, which has been slated to take place from 20th to 22nd October, 2010 at the prestigious Troxy Hall, East London, would demonstrate and showcase to African entertainers in Diaspora and the entire world, various great works of art, movies staged by Nigerian great performers in the entertainment industry alongside other African works through cinema exposition.
According to a statement issued by the media director, ZAFAA 2010, Mr. Tony Ogunlana, said, ZAFAA is organised in honour of African Film makers and artistes who have contributed to the development and progress of the African Film Industry in diverse ways.
He said, this years’ event, which was themed ‘Re-branding Africa Through Entertainment’, will host crop of icons in the entertainment industry across the continent. According to him, the three event will mainly focus on the ways of developing movie and tourism industry. “This year’s event will host a special investment forum and cultural festival so as to develop our artiste and expose them to international stage and above all the forum will discuss and open-up movie market for investors.” said Ogunlana.
The event, Leadership gathered will screen a selection of old & new African fiction and documentary features, films and short films from around the continent, as well as classic and less well-known films restored by international archives alongside a public screening programme.
In another development, observers are of the opinion that the African Film Festival is currently the highly regarded and anticipated film event within the African Communities in the UK’s cultural calendar. The festival, according to their analysis, attracts leading international filmmakers, industry professionals and the media together with large public audiences to London for a four day showcase of the best cinema from Africa. Asked on their target audience, the media director said, “We intend to reach the target through a well thought of audience development campaign, which includes the use of questionnaires, speeches at local gatherings, community gatherings like churches, religious venues, peer camps, via huge publicity for the programme on TV, Radio, via the use of flyers and slate advert at stations. Also, we intend to make part of the event free and the other part as low priced and easily accessible for all to encourage as many people to participate.”
The statement further announced that the Nigerian Television Authority, Pak & Partners and Cross Rivers Broadcasting Corporation are the main partners of ZAFAA 2010. Highlighting that the cultural festival will be an avenue where states like Lagos, Cross Rivers, Benue and so on will market their December events in order to woo tourists and investors.

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